Engineering, strategy, and lessons from building serious software in Southeast Asia.
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The framework debate is mostly noise. What actually matters is whether your stack lets you hire, iterate, and hand things off — and that calculus looks different in Jakarta than in Silicon Valley.
Most VC-backed software from the US wouldn't survive contact with the infrastructure realities of Jakarta, Surabaya, or Makassar. Building for Southeast Asia requires different choices — and founders who understand that ship better systems.
The premise sounds bold. The mechanism is not mysterious. Here's exactly how we scope, architect, build, and ship in focused sprints without the six-month runway most agencies require.
Most agencies measure success by what they shipped. The harder — and more honest — measure is whether your team can run it without them six months later.
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